CONFERENCE
CONTENT
Game Publishing & Business
Join top experts and developers to explore trends, share insights, and discover opportunities shaping Vietnam’s mobile game future.
Marketing Strategies
Discover the latest tools, services, and tech—from mobile marketing to game production—through hands-on booths and global showcases.
Game Development.
Connect with studios, publishers, service providers, and investors through curated networking zones and business matching sessions.
KEY FEATURES
OF VIETNAM GAME CONNEC
AGENDA
MORNING
16/7
09:25 - 09:30
Welcome
Welcome to Vietnam
Game Connect 2025
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Jennifer Vu - CEO, GameGeek
09:30 - 10:10
Panel
Built to Last: Designing Games That Grow with Players
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Moderator: Jennifer Vu - CEO, GameGeek
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Johnny - Director of Corporate Development, Supercent
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Le Minh Hiep - Product Manager, ABI Game Studio
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Gokhan - Game Consultant, Ex Rollic
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Karthik Karasi - Publishing Manager, Kwalee
10:10 - 10:30
Keynote 1
Operating to Win | Experimenting your way to higher LTVs
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Sashank Vandrangi - Co-Founder, GameRamp, Ex-King
10:30 - 10:50
Keynote 2
What is the player journey in games, why does it matter, and how can we design it effectively?
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Johnny - Director of Corporate Development, Supercent
10:50 - 11:10
Keynote 3
Evolving UA Tactics in the Age of AI-Driven Decision Making
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Khai Le - Mobile Growth Strategy Leader, Mintegral
11:10 - 11:30
Keynote 4
Building a BI System for Game & App Studios
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Tran Thanh Cong - Data Analytics Manager, Ikame
11:30 - 12:00
Panel
Understanding High-Value Users: Insights from Segmentation
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Moderator: Hawkins Pham - Director of VNGGames, Head of the Game Publishing Platform
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Maria Abdull - Senior Regional Director, INSEA, Remerge
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Richard Jang - Chief Strategy Officer, 5MINLAB Krafton
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Cooper Pi - Global Business Head, TopOn
12:00 - 13:00
Lunch
16/7
AFTERNOON
13:00 - 13:30
Keynote 5
Grow and Monetize: Player-Centric UA Meets Smart Bidding and AdMob Innovation.
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Bruce Nguyen - Principal for New Business Acquisitions (SEA & AUNZ), Google
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Zeal Tai - Business Development Manager, APAC Sellside Monetization, SEA, Google
13:30 - 13:50
Keynote 6
The next evolution of music game
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Silver Nguyen (Cuong) - Co-founder & CEO, Amanotes
13:50 - 14:10
Keynote 7
Driving Real Impact with TikTok: From Creative to Performance in Gaming & Apps
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Max (Tuan Le) - Gaming & Apps Vertical Lead, TikTok Vietnam
14:10 - 14:30
Keynote 8
Game Design & Monetization Tactics Ideation to Live Ops: Golden IAP Drivers
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Gokhan - Game Consultant, Ex Rollic
14:30 - 15:00
Panel
Driving Scalable User Acquisition in Mobile Gaming: Ad Tech, Data, and Creative in 2025
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Moderator: Tram Phung - Business Head, Aleph Vietnam
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Brian Tien - Country Manager, Bidroid Vietnam
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Eden Liu - Head of Global Business, BIGO Ads
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Spencer Hoang - Marketing Manager, Zitga
15:00 - 15:30
Tea Break
15:30 - 15:50
Keynote 9
Real-Time Game Intelligence: Turning Player Behavior Into Instant Action
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Jackson Nguyen - Solutions Architect, MongoDB
15:50 - 16:10
Keynote 10
From Concept to Growth: Navigating Ideation, Soft Launch, and Scaling
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Summer Liu - Chief Marketing Officer, SocialPeta
16:10 - 16:40
Panel
Retention First: Driving Long-Term Value in Casual Mobile Games
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Moderator: Huy Nguyen - Account Manager, Airbridge
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Jay Heo - Chief Business Officer, Playio
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Tuan Hoang - Head of Vietnam, AppLovin
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Chansun - Director of Studio Management, Lion Studios
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Helen Thanh Ha - Head of Ecomdy Global Gaming, Ecomdy Media
16:40 - 17:00
Keynote 11
Monetizing Games Globally: Simplifying Payments, Taxes, Webshops, and Compliance
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Leonardo Ng - APAC Sales Manager, FastSpring
17:00
Final Remarks
Thank you & Hub announcement
EXPECTED AUDIENCE
400+
Attendees
20+
Speakers
200+
Companies
OUR SPEAKERS
CEO at Gamegeek Asia
Hanh Vu is a seasoned leader in the gaming industry, known for her expertise in community building, game publishing, and venture-building for gaming startups. With years of experience in scaling game studios and fostering industry connections, she has played a key role in shaping the gaming ecosystem.
As the CEO of GameGeek and Replay Global, Jennifer is on a mission to empower the next generation of world-class gaming companies by bridging the gaps in young entrepreneurship and providing the resources needed for success. She is passionate about helping young talent grow, connecting them to global opportunities, and redefining how game studios are built and scaled."
Ex-Rollic (Zynga), Ludus
A powerhouse in the gaming industry—he built the games division at Michael Page from the ground up and later led game strategy and team growth at Rollic (Zynga). He later worked at Ludus as a Business Developer, handling strategic partnerships and market reporting. Now working independently, he is a highly sought-after game analyst and designer.
Director of Corporate Development at Supercent
The mastermind behind global hits like Random Dice and BBTAN—games that redefined tower defense and arcade gameplay worldwide. A visionary in global marketing, team building, and international expansion, with over a decade of leadership across UA, monetization, and live ops. He’s a key voice in the evolution of mobile game strategy, studio scaling, and global publishing.
Director at VNGGames
Hawkins Pham is Director of VNGGames and Head of the Game Publishing Platform, where he leads product, engineering, and infrastructure teams to power publishing at scale. His scope includes login, payment, game infrastructure, data systems, and self-service tools for publishers. Prior to joining VNG, he was on the investment team at Mekong Capital and founder of ASEAN Capital, advising and backing consumer growth companies in Vietnam.
Product Manager at ABI Game Studio
With over 10 years of experience in the mobile gaming industry, Hiệp's work spans multiple genres, leading to the success of several globally recognized titles:
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Galaxy Attack: Alien Shooter – 250M+ installs, a genre-defining shoot 'em up
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Satisdom – 25M+ installs, a relaxing simulation-puzzle game Perfect Tidy – 65M+ installs, offering deeper challenge and extended gameplay
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Dreamy Room – 25M+ installs, a cozy, ASMR-inspired room design puzzle
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Cookingdom – 30M+ installs, a culinary puzzle adventure across world cuisines.
Across all projects, his games have reached over 395 million installs worldwide. He continues to focus on delivering meaningful, high-quality gaming experiences that resonate with global audiences.
TUAN HOANG
Head of Vietnam at AppLovin
Tuan oversees the Vietnam market for AppLovin, where he works with top mobile developers and advertisers to create effective user acquisition and monetization strategies. Tuan was previously a Strategic Partner Manager at Meta, covering Meta Audience Network product. He also worked at Google Singapore in the Google Customer Solutions team for the Vietnam market.
CMO at SocialPeta
Summer Liu is working as chief marketing officer at SocialPeta, an ad intelligence platform for mobile games and apps. With over a decade of experience in mobile marketing, she excels in marketing insights and communication. In her role as CMO, Summer plays a pivotal role in steering the company's global expansion and cultivating strategic partnerships with mobile game publishers.
Principal for New Business Acquisitions (SEA & AUNZ) at Google
Bruce Nguyen, Principal for New Business Acquisitions (SEA & AUNZ) at Google, is a 10-year Tech veteran passionate about unlocking growth in the booming mobile gaming market across Southeast Asia. He specializes in growth strategies and approaches that drive major success of growing studios in this dynamic region.
Global Business Head at TopOn
With over a decade of experience in the mobile app marketing industry, Cooper Pi is a seasoned expert in the internet markets of China and Southeast Asia. As a founding member of TopOn, he is now dedicated to empowering developers with more effective and profitable monetization solutions. Cooper has been a featured speaker at major industry events such as ChinaJoy, Affiliate World, and Pocket Gamer Connects (PGC), sharing insights on ad tech, monetization strategies, and market trends across global markets.
Gaming & Apps Vertical Lead at TikTok Vietnam
Max (Tuấn Lê) is the Gaming & Apps Vertical Lead at TikTok Vietnam, with over 8 years of experience in providing strategic solutions for tech companies.
As one of the founding members of TikTok’s Gaming & Apps division in Vietnam, he has helped build and expand the advertising ecosystem for studios across Southeast Asia, Australia–New Zealand, and India.
Max specializes in growth strategies, automated ad solutions, and creative performance optimization tailored for game and app publishers.
Country Manager at Bidroid Vietnam
Mr. Brian Tien, Country Manager at Bidroid Vietnam, to the panel discussion on mobile game growth!
With over a decade of experience in digital marketing and business consulting, Brian Tien is a marketing strategist and growth advisor with deep expertise in both B2C and B2B customer acquisition, particularly in the mobile and martech sectors. Over the past 5+ years as Country Manager of Bidroid Vietnam, he has led high-impact marketing campaigns focused on mobile user acquisition, performance optimization, and re-engagement strategies, helping brands grow their user base with precision and measurable ROI
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Mobile Growth Strategy Leader
Khai Le is the Senior Director of Business Development at Mintegral, a global mobile advertising platform.
With deep expertise across emerging markets like Vietnam, India, and Pakistan, he helps global app developers design and execute effective user acquisition and monetization strategies.
Since joining Mintegral, Khai has played a key role in expanding the company’s presence across APAC and strengthening strategic partnerships. His strong market knowledge and data-driven approach continue to drive meaningful growth for Mintegral’s partners."
Account Manager at Airbridge
With 4 years of hands-on experience in mobile advertising, Huy Nguyen is an Account Manager at Airbridge who has worked closely with a wide range of Vietnamese game companies aiming to expand globally. From driving installs to maximizing monetization, he’s supported both emerging and established studios in navigating the complex mobile growth landscape. His expertise spans the entire funnel—transforming attribution data into actionable strategies that fuel sustainable user acquisition, retention, and revenue growth.
Head of Global Business at BIGO Ads.
With over 7 years of experience in programmatic advertising and monetization, Eden specializes in UA strategy, SSP growth, and performance-driven partnerships across APAC, EMEA, and the Americas. As Head of Global Business at BIGO Ads, he helps top mobile game developers drive scalable and sustainable growth.
Business Development Manager, APAC Sellside Monetization, SEA
With 8+ years at Google, Zeal serves as a Strategic Partnerships Development Lead for SEA sellside monetization, specializing in empowering Southeast Asian publishers. He leverages deep expertise in Google Ad Manager, AdMob, and AdSense to build robust, ad-funded ecosystems across all verticals. Zeal is dedicated to fostering sustainable revenue growth, consistently delivering innovative strategies that unlock new possibilities for businesses in the dynamic digital advertising space.
Senior Regional Director for INSEA at Remerge
Maria Abdull is the Senior Regional Director for INSEA at Remerge, a leading demand-side platform driving high-performing, privacy-compliant advertising for some of the world’s top mobile apps. She works with leading advertisers across Southeast Asia and India to grow revenue through strategic in-app re-engagement.
Since joining Remerge in 2018, Maria has launched its operations in Singapore and played a pivotal role in expanding the company’s presence across the INSEA region. Under her leadership, Remerge has become a trusted partner to many of the region’s largest and most successful apps. In 2024, she was nominated as an Emerging Leader in Campaign Asia’s Women Leading Change Awards for her industry impact and leadership.
Director of Studio Management at Lion Studios
Chansun is Director of Studio Management at Lion Studios, where she oversees all partner studios with a core focus on puzzle titles developed through a hybrid-casual lens. Having witnessed firsthand the industry’s rapid evolution, she has successfully driven her team to adapt Lion’s approach from hyper-casual to hybrid puzzle games. With a strong background in early-stage game development—from ideation and concept validation to core engagement mechanics and monetization—she builds data-informed strategies that respond to both market shifts and player behavior. Her team leads efforts in idea validation, early mechanics development, RV adoption, and engagement optimization to set games up for long-term success. At VGC, Chansun will share insights on creative strategy in mobile game development, including what makes creatives effective in today’s market, how to build a creative strategy that drives traction, and the common missteps studios make.
Chief Business Officer at Playio
Jay Heo brings over 20 years of experience in the mobile gaming industry, with a strong background in global business and operational leadership. He has previously led teams at Playnery and GameXCoin, contributing to key initiatives in publishing and blockchain gaming. As the Chief Business Officer at Playio, a global leader in user acquisition reward platforms for gamers, Jay focuses on developing scalable strategies that prioritize retention and long-term value. Having led international teams across Asia and North America, and with a deep understanding of the gaming landscape, he offers valuable insights into driving long-term success in mobile gaming.
CSO at 5minlab
Richard Jang serves as the Chief Strategy Officer in charge of business strategy at 5MINLAB Krafton. 5MINLAB is one of the game development studios and a developer of Dinkum Together, one of the significant strategic game titles of Krafton and Smash Legends, with over 15M downloads on PC Steam / iOS / Android. Krafton is a well-known global game developer of Player Unknown’s Battleground, the most successful game with the highest concurrent user record on Steam. Richard has been working in the gaming industry for over 25 years, with 5 acquisitions and 3 IPOs. As CSO, Richard defines the company's strategy and executes business actions based on his experience with various platforms and products.
Solutions Architect at MongoDB
Jackson Nguyen is a Solutions Architect at MongoDB by day, and a loot-hunting, boss-slaying, data-wielding wizard by night with over 10 years for both fields. With a passion for turning player churn into player return, MongoDB helps game studios level up their backend strategies to unlock epic retention. At GAME CONNECT 2025, they’ll drop some legendary insights on how “Retention First” thinking builds long-term value in casual mobile games—because what's the point of XP if your players rage-quit early?
APAC Sales Manager at FastSpring
Leonardo brings over 5 years of experience in the payments space, with a focus on helping digital businesses scale cross-border. His current designation is at FastSpring, a full-service Merchant-on-Record platform built for global SaaS and digital commerce.
Before FastSpring, he was part of the BD team at Stripe and Shopee - helping launch and grow payments infrastructure across Southeast Asia. At Stripe, he partnered with high-growth startups and enterprises to optimize payment rails, and at Shopee, he was
the team lead at ShopeePay Singapore working on merchant acquisition.
A lifelong gamer, Leonardo spends his downtime playing Poker, Chess and Brazilian Jiu-Jitsu. That same passion led him to the gaming industry, where he now partners withstudios and publishers to level up their global payments strategy.
Co-Founder at GameRamp, Ex-King
Sashank has spent the last decade building liveops systems for games across multiple genres. He has worked on puzzle games (Candy Crush Saga), and social casino (Teen Patti, Rummy),in both traditional free-to-play and real-money gaming. He is currently focused on applying AI to simplify Live-Ops in games so game devs can focus on making magical new experiences.
Data Analytics Manager at iKame Games
With 6 years of experience in data analytics—spanning 5 years in product and 3 years in gaming—Cong currently leads BI initiatives to enable data-driven decision-making at scale.
He specializes in product and growth analytics, performance marketing, and measurement. At iKame, he focuses on delivering impactful insights and scalable analytics solutions that drive business growth across the company’s mobile game portfolio.
Publishing Manager at Kwalee
Karthik (Karthik Karasi), Publishing Manager at Kwalee, one of the world’s leading mobile game publishers.
With extensive experience in mobile game publishing, Karthik plays a key role in helping Game developers bring their games to life and succeed in a competitive market. By reviewing early game concepts and planning how the game will launch and grow, he supports developers every step of the way.
At Kwalee, he has been instrumental in launching and scaling high-performing titles across global markets. Karthik is passionate about building strong partnerships and empowering developers with the tools, insights, and resources they need to turn great ideas into commercially successful games.
Co-founder, CEO at Amanotes
Silver Nguyen (Cuong) is the Co-founder and CEO of Amanotes. After earning his MBA from the University of Amsterdam, he teamed up with Vo Tuan Binh to launch Amanotes, which has since become a leading interactive music company. In 2020, Silver was recognized in Forbes 30 Under 30 for his contributions to the industry.
Business Head at Aleph Vietnam
Tram Phung brings over 12 years of experience in media, advertising, and technology in Vietnam. She has held key positions at leading advertising and social media companies, including Strategic Sales Lead at TikTok and Team Manager (SEA) for Google Ads at TDCX. Currently, Tram serves as the Business Head at Aleph Vietnam (formerly MediaDonuts by Aleph), where she drives the development of advertising technology and media solutions. She is particularly focused on advising and supporting Vietnamese businesses aiming to expand and scale in cross-border markets.
Head of Ecomdy Global Gaming at Ecomdy Media
Mai Thanh Ha (Helen Thanh Ha) is the Head of Ecomdy Global Gaming, a specialized division of Ecomdy Media dedicated to serving game and app clients. Ecomdy Media is an official TikTok Agency Partner in Vietnam.
With over two years of experience helping game and app publishers drive effective growth on TikTok, Ha has supported more than 100 studios and over 200 game/app titles across all stages—from launch and creative testing to optimizing UA performance by market. Together with the Ecomdy team, Ha not only manages media buying but also directly contributes to creative strategy, TikTokOne content, and ROAS/CPI optimization plans.
SPENCER HOANG
Marketing Manager at Zitga Studio
