CONFERENCE
CONTENT
Game Publishing & Business
Join top experts and developers to explore trends, share insights, and discover opportunities shaping Vietnam’s mobile game future.
Marketing Strategies
Discover the latest tools, services, and tech—from mobile marketing to game production—through hands-on booths and global showcases.
Game Development.
Connect with studios, publishers, service providers, and investors through curated networking zones and business matching sessions.
KEY FEATURES
OF VIETNAM GAME CONNEC
AGENDA
MORNING
16/7
9:25
Welcome
Welcome to Vietnam
Game Connect 2025 - Jennifer Vu, CEO, GameGeek
09:30 - 10:10
Panel
Creative Strategy in Game Development – Adapting to What Works - Gokhan Umez, Consultant, Ex-Ludus; Jihoon "Johnny" Boon, Lead of New Business, SUPERCENT; Lê Minh Hiệp, Product Manager, ABI game studio, Jennifer Vu, CEO, GameGeek
10:10 - 10:40
Keynote
LiveOps Insights – Session Details Coming Soon
10:40 - 11:10
Keynote
What is the player journey in games, why does it matter, and how can we design it effectively? - Jihoon "Johnny" Boon, Lead of New Business SUPERCENT
11:10 - 11:30
Keynote
Evolving UA Tactics in the Age of AI-Driven Decision Making
- Khải Lê, Business Development Manager, Mintegral
11:30 - 12:00
Keynote
Details revealed soon
12:00 - 13:00
Lunch
16/7
AFTERNOON
13:00 - 13:30
Keynote
Let’s Talk Money: Ads, IAP & Your Best Players - Gokhan Umez, Consultant, Ex-Ludus
13:30 - 14:00
Keynote
Topic revealed soon - Tiktok for business
14:00 - 14:40
Panel
Understanding High-Value Users: Insights from Segmentation- Hawkins, Director at VNGGames; Cooper Pi, Global Business Head at TopOn; and other thought leaders from Remerge, Lions studios and Zitga game studio.
14:40 - 15:10
Keynote
Ai Code, support in production process: Successful case studies - Speaker from AWS to be revealed
15:10 - 15:30
Keynote
Topic to be revealed - Bruce, Principal for New Business Acquisitions (SEA & AUNZ), Google
15:30 - 16:00
Tea Break
16:00 - 16:20
Keynote
From Concept to Growth: Navigating Ideation, Soft Launch, and Scaling - Summer Liu, CMO, Social Peta
16:20 - 17:00
Panel
Optimizing Casual Mobile Games to Boost Retention and LTV - Thought leaders from PlayIO, Mediadonuts, and more to be revealed
17:00 - 17:20
Keynote
Retention First: Driving Long-Term Value in Casual Mobile Games - Tuan Hoang, Head of Vietnam, Applovin, and thought leaders from PlayIO, AirBridge and more to be revealed
17:25
Final remarks
EXPECTED AUDIENCE
400+
Attendees
20+
Speakers
200+
Companies
LIST SPEAKERS
Ex-Rollic (Zynga), Ludus
A powerhouse in the gaming industry—he built the games division at Michael Page from the ground up and later led game strategy and team growth at Rollic (Zynga). He later worked at Ludus as a Business Developer, handling strategic partnerships and market reporting. Now working independently, he is a highly sought-after game analyst and designer.
Lead of New Business SUPERCENT, former COO 111%
The mastermind behind global hits like Random Dice and BBTAN—games that redefined tower defense and arcade gameplay worldwide. A visionary in global marketing, team building, and international expansion, with over a decade of leadership across UA, monetization, and live ops. He’s a key voice in the evolution of mobile game strategy, studio scaling, and global publishing.
Director at VNGGames
Hawkins Pham is Director of VNGGames and Head of the Game Publishing Platform, where he leads product, engineering, and infrastructure teams to power publishing at scale. His scope includes login, payment, game infrastructure, data systems, and self-service tools for publishers. Prior to joining VNG, he was on the investment team at Mekong Capital and founder of ASEAN Capital, advising and backing consumer growth companies in Vietnam.
Product Manager at ABI Game Studio
With over 10 years of experience in the mobile gaming industry, Hiệp's work spans multiple genres, leading to the success of several globally recognized titles:
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Galaxy Attack: Alien Shooter – 250M+ installs, a genre-defining shoot 'em up
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Satisdom – 25M+ installs, a relaxing simulation-puzzle game Perfect Tidy – 65M+ installs, offering deeper challenge and extended gameplay
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Dreamy Room – 25M+ installs, a cozy, ASMR-inspired room design puzzle
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Cookingdom – 30M+ installs, a culinary puzzle adventure across world cuisines.
Across all projects, his games have reached over 395 million installs worldwide. He continues to focus on delivering meaningful, high-quality gaming experiences that resonate with global audiences.
TUAN HOANG
Head of Vietnam at AppLovin
Tuan oversees the Vietnam market for AppLovin, where he works with top mobile developers and advertisers to create effective user acquisition and monetization strategies. Tuan was previously a Strategic Partner Manager at Meta, covering Meta Audience Network product. He also worked at Google Singapore in the Google Customer Solutions team for the Vietnam market.
CMO at SocialPeta
Summer Liu is working as chief marketing officer at SocialPeta, an ad intelligence platform for mobile games and apps. With over a decade of experience in mobile marketing, she excels in marketing insights and communication. In her role as CMO, Summer plays a pivotal role in steering the company's global expansion and cultivating strategic partnerships with mobile game publishers.
Principal for New Business Acquisitions (SEA & AUNZ) at Google
Bruce Nguyen, Principal for New Business Acquisitions (SEA & AUNZ) at Google, is a 10-year Tech veteran passionate about unlocking growth in the booming mobile gaming market across Southeast Asia. He specializes in growth strategies and approaches that drive major success of growing studios in this dynamic region.
Global Business Head at TopOn
With over a decade of experience in the mobile app marketing industry, Cooper Pi is a seasoned expert in the internet markets of China and Southeast Asia. As a founding member of TopOn, he is now dedicated to empowering developers with more effective and profitable monetization solutions. Cooper has been a featured speaker at major industry events such as ChinaJoy, Affiliate World, and Pocket Gamer Connects (PGC), sharing insights on ad tech, monetization strategies, and market trends across global markets.
Gaming & Apps Vertical Lead at TikTok Vietnam
Max (Tuấn Lê) is the Gaming & Apps Vertical Lead at TikTok Vietnam, with over 8 years of experience in providing strategic solutions for tech companies.
As one of the founding members of TikTok’s Gaming & Apps division in Vietnam, he has helped build and expand the advertising ecosystem for studios across Southeast Asia, Australia–New Zealand, and India.
Max specializes in growth strategies, automated ad solutions, and creative performance optimization tailored for game and app publishers.
Country Manager at Bidroid Vietnam
Mr. Brian Tien, Country Manager at Bidroid Vietnam, to the panel discussion on mobile game growth!
With over a decade of experience in digital marketing and business consulting, Brian Tien is a marketing strategist and growth advisor with deep expertise in both B2C and B2B customer acquisition, particularly in the mobile and martech sectors. Over the past 5+ years as Country Manager of Bidroid Vietnam, he has led high-impact marketing campaigns focused on mobile user acquisition, performance optimization, and re-engagement strategies, helping brands grow their user base with precision and measurable ROI
Mobile Growth Strategy Leader
Khai Le is the Senior Director of Business Development at Mintegral, a global mobile advertising platform.
With deep expertise across emerging markets like Vietnam, India, and Pakistan, he helps global app developers design and execute effective user acquisition and monetization strategies.
Since joining Mintegral, Khai has played a key role in expanding the company’s presence across APAC and strengthening strategic partnerships. His strong market knowledge and data-driven approach continue to drive meaningful growth for Mintegral’s partners."
Account Manager at Airbridge
With 4 years of hands-on experience in mobile advertising, Huy Nguyen is an Account Manager at Airbridge who has worked closely with a wide range of Vietnamese game companies aiming to expand globally. From driving installs to maximizing monetization, he’s supported both emerging and established studios in navigating the complex mobile growth landscape. His expertise spans the entire funnel—transforming attribution data into actionable strategies that fuel sustainable user acquisition, retention, and revenue growth.
Head of Global Business at BIGO Ads.
With over 7 years of experience in programmatic advertising and monetization, Eden specializes in UA strategy, SSP growth, and performance-driven partnerships across APAC, EMEA, and the Americas. As Head of Global Business at BIGO Ads, he helps top mobile game developers drive scalable and sustainable growth.
Business Development Manager, APAC Sellside Monetization, SEA
With 8+ years at Google, Zeal serves as a Strategic Partnerships Development Lead for SEA sellside monetization, specializing in empowering Southeast Asian publishers. He leverages deep expertise in Google Ad Manager, AdMob, and AdSense to build robust, ad-funded ecosystems across all verticals. Zeal is dedicated to fostering sustainable revenue growth, consistently delivering innovative strategies that unlock new possibilities for businesses in the dynamic digital advertising space.
Senior Regional Director for INSEA at Remerge
Maria Abdull is the Senior Regional Director for INSEA at Remerge, a leading demand-side platform driving high-performing, privacy-compliant advertising for some of the world’s top mobile apps. She works with leading advertisers across Southeast Asia and India to grow revenue through strategic in-app re-engagement.
Since joining Remerge in 2018, Maria has launched its operations in Singapore and played a pivotal role in expanding the company’s presence across the INSEA region. Under her leadership, Remerge has become a trusted partner to many of the region’s largest and most successful apps. In 2024, she was nominated as an Emerging Leader in Campaign Asia’s Women Leading Change Awards for her industry impact and leadership.
Director of Studio Management at Lion Studios
Chansun is Director of Studio Management at Lion Studios, where she oversees all partner studios with a core focus on puzzle titles developed through a hybrid-casual lens. Having witnessed firsthand the industry’s rapid evolution, she has successfully driven her team to adapt Lion’s approach from hyper-casual to hybrid puzzle games. With a strong background in early-stage game development—from ideation and concept validation to core engagement mechanics and monetization—she builds data-informed strategies that respond to both market shifts and player behavior. Her team leads efforts in idea validation, early mechanics development, RV adoption, and engagement optimization to set games up for long-term success. At VGC, Chansun will share insights on creative strategy in mobile game development, including what makes creatives effective in today’s market, how to build a creative strategy that drives traction, and the common missteps studios make.
